Post by account_disabled on Jan 6, 2024 5:33:13 GMT
Ajump in before fully considering some key questions. How do you know which is the right platform to reach your desired audience Which platforms can work best at different stages of the buyers journey In this column youll learn tips to help you lay the foundation for a more effective and engaging PPC strategy. You will also have the ability to make objective medianeutral advertising decisions for the brands you represent. 1. Start with research The first step towards an effective PPC strategy is research and Im not just talking about keyword research With many advertising platforms now restricting precision to keyword targeting only e.g. Google BMM phasing out its time to invest more effort into researching your potential.
Customers and what motivates them. Before diving into any advertising campaign you should be able to answer the following questions Who are your clients e.g. demographics geo What do they currently buy in your category e.g. what other productsservices do you consider alternatives What are their expectations Digital Marketing Service of the productservice you offer What are their weak points related to the productservice you offer What other brands would you consider in the category Answering these questions will help you define more effective ad creatives more appropriate landing pages and make better.
Targeting decisions for example deciding which customers are not worth targeting. Where to get the data In reality this data should be collected by marketing leaders for the purposes of an overall marketing strategy so asking these stakeholders for this information should be your first step. If you find this lacking these questions can be answered through primary research using tools such as Google FormsSurvey Monkey at the basic end through interviews at the more advanced end expensive . The result of this research should be a map of the different customer groups or segments you could target along with a portrait of the customer aka persona for each of the audience segments you could target. heading down. 6 Tips for More Targeted and.
Customers and what motivates them. Before diving into any advertising campaign you should be able to answer the following questions Who are your clients e.g. demographics geo What do they currently buy in your category e.g. what other productsservices do you consider alternatives What are their expectations Digital Marketing Service of the productservice you offer What are their weak points related to the productservice you offer What other brands would you consider in the category Answering these questions will help you define more effective ad creatives more appropriate landing pages and make better.
Targeting decisions for example deciding which customers are not worth targeting. Where to get the data In reality this data should be collected by marketing leaders for the purposes of an overall marketing strategy so asking these stakeholders for this information should be your first step. If you find this lacking these questions can be answered through primary research using tools such as Google FormsSurvey Monkey at the basic end through interviews at the more advanced end expensive . The result of this research should be a map of the different customer groups or segments you could target along with a portrait of the customer aka persona for each of the audience segments you could target. heading down. 6 Tips for More Targeted and.